• VOICE OF THE SEA

    VOICE OF THE SEA

  • VOICE OF THE SEA

    VOICE OF THE SEA

  • VOICE OF THE SEA

    VOICE OF THE SEA

Project
Voice of the sea

Client
AMCS

Using the power of song to inspire a new generation
of ocean conservationists.


Despite increasing levels of environmental catastrophe, Australians were paying less attention than ever. For the Australian Marine Conservation Society (AMCS), this meant that drumming up support was now harder than ever.

Using the power of song to inspire
a new generation of ocean
conservationists.


Despite increasing levels of
environmental catastrophe, Australians were paying less attention than ever. For
the Australian Marine Conservation Society (AMCS), this meant that drumming up support was now harder than ever.

With an ageing supporter base, AMCS desperately needed a new source of conservationists. To recruit them, we went straight to the source, developing an ARIA-winning song and enlisting schools around Australia to have it performed at end-of-year concerts.