THE BIG TRIP
THE BIG TRIP
THE BIG TRIP
THE BIG TRIP
THE BIG TRIP
THE BIG TRIP
Project
The Big Trip
Client
Hyundai
They called it impossible. We made a TV show to prove them wrong.
To dispel Aussie doubts about EV capabilities, four Hyundai EVs and Hybrids took on the challenge of crossing the Nullarbor – and we made it into a prime time TV show.
Premiering to over a million viewers ‘The Big Trip’ won it’s time slot. All while challenging EV misconceptions and skyrocketing Hyundai’s presence in the EV market.
Stay tuned for season two…
In 1947, Chung Ju-Yung founded Hyundai Motor Company from humble beginnings. He believed nothing was impossible with his philosophy summed up in one question:
"Have you tried it?"
To live up to the founder’s spirit here
in Australia, we embarked on an epic road trip across Australia. 3930 kilometres across some of the harshest terrain on the planet in electric vehicles and hybrids, with teams of
Aussie celebs behind the wheels.
Along the way we shot everything we needed for the campaign – while making a prime-time Channel 7 TV show.
Hosted by comedian Dave Thornton, The Big Trip is a brand new format that introduces community, human and car challenges, with the eventual winners giving away the cars to their followers and fans.
Along the way we shot everything
we needed for the campaign – while making a prime-time Channel 7 TV show. Hosted by comedian Dave Thornton, The Big Trip is a brand new format that introduces community, human and car challenges, with the eventual winners giving away the cars to their followers and fans.