• TASMAN TOWN

    TASMAN TOWN

  • TASMAN TOWN

    TASMAN TOWN

  • TASMAN TOWN

    TASMAN TOWN

Project
Tasman town

Client
Kia

Why just launch a ute, when you can establish an entire town? 


Building off the success of ‘Kia’s got a ute’, we launched the Kia Tasman by building an entire dust baked, sports star studded, ute loving town around it. Tasman Town. 


This campaign follows our sporting legends and the legendary Kia Tasman as it takes on the toughest challenge the town can muster. 

The long await sequal to
"Kia's Getting a Ute".

Setting the stage in "Tasman Town," a fictional Australian rural town teeming with sporting icons, the campaign showcases
a captivating quest: the retrieval of Buck, the runaway horse, from the challenging heights of Tasman National Park.

This storyline not only provides an engaging backdrop
but also effectively showcases the Tasman's capabilities
in a uniquely Australian context.

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