Kia
Kia’s GETTING A UTE

You heard? Kia’s getting a ute.

One bar. 20 sporting legends. Zero car. Or even the name of the car. Our latest campaign for Kia launched during the NRL Vegas opener to tease the arrival of a ute made for Australia. The first phase features Australia’s biggest sporting icons all stating their claim to have their name on the metal.

The integrated campaign uses our sporting stars’ socials to up the ante, plus radio, OOH and a specially created mural. 

Keep your eyes peeled for phase two and the name reveal. Coming soon.