A hyper-personalised brand campaign to earn the attention of  CFOs.

What do you do when you want to target individual CFOs for payment fraud protection when you’ve already been
to every CFO convention? We used a ‘personalisation
at scale’ approach to target Eftsure’s identified list of company CFOs, we made sure CFOs wouldn’t miss the creative by using unheralded elevator media inside the actual office towers of the CFOs and surrounded their office with roving truck media and nearby large format OOH.