Hyundai
Electric air

Surfing is a competitive sport, fuelled by progression, while attracting sponsorships from competing brands vying for exposure.
Rather than sponsor a surf competition, we created one of our own.

A set of keys hung five metres below an electric blimp hovered above the waves. The first surfer to perform an aerial out of the wave,
grab the keys, and land back on the wave won a Kona Electric.