Fck the Cupcakes
Show up for IWD

Turning misogyny into a microphone for international women’s day.

Engaging men can have the biggest impact on gender equality, but most men see International Women’s Day primarily as a “women’s event”. To get them involved, we took the ‘manosphere’s’ great prophet, Andrew Tate, and had him put together a little message for us. The campaign went global, reaching an audience of 20 million on a media budget of $0. A hustle that even Top G himself would approve of.