Hyundai
Tomorrow Wants Its Car Back

How do you show Australia that the all-new Tucson is full of advanced tech? You have robots from the future travel through time to try and steal it back.

The campaign launched in phases so that it could react to COVID-induced product supply uncertainty, and saw the robots infiltrate social, radio, digital, out-of-home and CRM in an effort to get their futuristic car back.

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