The campaign for Hyundai’s first-ever eight-seater SUV, the Palisade, centres around the theme of busy parents using car trips as an opportunity to spend time with their fast-growing teenagers.
The Palisade is shown as the ultimate space to spend time with the kids, even as they quickly grow in front of our eyes to become ‘Kidults’.
The integrated campaign rolled out across digital video, social, digital display, CRM, as well as TV, cinema and POS. We even did reviews of the car by hard-to-please kidults. All to show that every aspect of the Hyundai Palisade is Kidult Approved.