Hyundai Lighting

We won premium LED lighting company Azoogi in 2021 without a pitch. In a first for the lighting category, we created a new way to buy its consumer LED range by grouping its products for the design and lifestyle needs of specific audiences, all identified by Innocean.

The initial three LED product kits, designed with bespoke looks in collaboration with influencers and lighting experts, were named ‘The After Party’, ‘Beer Garden’ and ‘Chef’s Kiss’ and specifically cater to Gen Z, homeowners and young couples. They will be sold exclusively online through Azoogi’s new e-commerce functionality, for a limited time only. It’s the perfect example of Innocean partnering with clients early on to solve business problems, rather than acting like a traditional agency.